COMMERCIALIZATION
AND PROMOTIONAL STRATEGIES FOR TOURIST
PRODUCTS;
DIFUSSE
AND POSITION BRANDS OR DESTINIES.
1. Mailings.
2. Develop campaigns via internet for specific clients.
3. Seminars in Santiago and the Regions.
4. Assistance in the development of promotional
material, flyers, souvenirs, etc.
5. Organize FAM trips for operators, travel agents,
press and commercial accounts.
6. Publicity - Develop a publicity plan and negotiate
with the media.
7. Creation of tourists programs with value added.
8. Personalized Promotion. The objective is to reach
a specific group of agencies the most important
ones in the market. The work will consist in:
a) Assign to the selected companies a sales representative,
well verse on the principal strength of the products.
b) Distribution of material.
c) Evaluation and report on the work performed,
including the concerns from the travel agents and
operators visited.
d) Prepare a report listing all the companies visited
and the number of contacts made in each one of them.
B.
ANALYSIS,
STUDIES AND MARKET INVESTIGATION
AIR
TRAFFIC STATISTICS, DESTINATIONS, AIRLINE PARTICIPATION,
ETC.
C.
PUBLIC
RELATIONS.
D.
GENERAL
ORGANIZATION FOR THE INTRODUCTION OF A
PRODUCT.
E.
EVENTS
– TRADE SHOWS – FAIRS
I
Performance:
1. Select a place and cost
out the event.
2. Coordination of all of the required services
audiovisual/computer equipment, photographers, etc.
3. Obtain quotes and coordinate with the printers
the design and making of invitations.
4. Selection of guests: operators, travel agents,
airlines, commercial accounts, specialized tourist
media, etc.
5. Distribution or hand delivery of invitations.
6. Support, at the event, with greeting personnel.
7. Compilation and distribution of the material
to be given to guests.
8. Coverage pre and post event with the travel industry
media.
9. Coordinate competitive lodging cost for those
people participating in the event Coordinate and
negotiate any other additional service thay me be
required, such as transfers, tours, performing tasks
required to get promotional materials out of customs.
II Represent
the company or interested party at shows and events
where they would like to be present.
This could be the ones organized
by ACHMART Travel Operators and Representatives'
Association), ACHET (Travel Agents Association),
Achila (Chilean Association of Airlines), or any
commercial entity, industrial or service organization.
F.
TRANSLATIONS.
G.
MARKETING
AND COMMUNICATION PLANS.
Labbé
maintains a data base which is kept current. This
can be used by people or corporations in the developing
and organization of events or commercial activity
in our country.
Commercial activities must be supported by the professional
efforts of those who know the market, culture and
the reality of this country.
We are more than prepared to do all of this and
much more.
Labbé Representaciones
Agente General de Alamo Rent a Car, Best Western INC, Hyatt Hotels
& Resorts, Carnival y Tap Portugal en Chile.
Av. 11 de Septiembre 2155, torre B, Of. 1207, Providencia, Santiago
/ Fono: (56-2) 2334343. / Fax: (56-2) 2334766 E-Mail: labbe@labberepresentaciones.cl
